What is SEO?
SEO stands for Search Engine Optimization. It’s the process wherein it affects the visibility of a website or web pages in different search engines.
SEO is a method of acquiring traffic from free, organic, editorial or natural search results from major search engines like Google, Yahoo, and Bing. Search results display content, videos or local listings based on its relevancy to the users. One thing to be noted is it does not involve any payment at all.
SEO evaluates how search engines work, what do people search for, the actual keywords people use when searching, and the preferred search engine of the target market. SEO involves customizing the content, HTML, and other associated website design to boost its relevance to a certain set of keywords and to remove hindrances to the indexing activities of search engines.
SEO Advantages for Every Business
On this day and age every business aims to rank on Google and join other companies that use the Internet as their medium for advertising their business. It has become a need for businesses to invest in SEO especially now that people are using their PCs, tablets, and mobile phones for searching and buying their needs and wants.
SEO is a modernized marketing strategy that helps businesses build brand awareness online. A strong online presence aids in building trust in search engine and among potential customers. Below are the major benefits of using a SEO strategy in your business:
Brings more clients, making customers stay
This is one of the main reasons why businesses today get SEO services. Having an SEO-optimized website helps in bringing more clients, doubling the number as fast as it can as compared to those that don’t apply this digital marketing strategy.
Perhaps, SEO is the most affordable and efficient marketing strategy today especially when almost all businesses are clamoring their way online. SEO can help you make your website more visible to those actively looking for your service or product.
Builds credibility and trust
With SEO strategies, SEO helps establishing a solid foundation for your website with faster navigation and effective user experience. It aids in making your website discoverable in the major search engines like Google. Aside from the effective user experience, building credibility in the search engines involves several factors and they are:
- Positive user behavior
- High quality backlink profiles
- Optimized on-page site and content
But keep in mind that establishing trust and credibility is not a process you can achieve overnight. It takes time, effort, and commitment. Moreover, your brand or website should provide valuable and quality product/services so that customers can start putting their trust in you.
Provides continuous Flow of free high quality traffic
According to official sources, Google received over 2.2 trillion searches for the whole year of 2013. With SEO, your website can tap the most popular and most used search engine, Google. You can get a continuous flow of targeted and free traffic. Free traffic mostly comes from SEO strategies involving link building, lead generation, and content generation.
Offers a long-term marketing strategy
The changes the SEO brings to your online business will be noticeable and quantifiable. The changes can be seen within the first year of executing the SEO strategies.
It also guarantees long-lasting results that extend beyond quick and temporary boosts in search engine rankings. Digital marketing evolves just like the traditional one, so it’s recommended to follow trends and changes. Implementing the required changes will improve from basic SEO to best practices, enhancing the user experience for potential customers.
Helps to achieve better conversion rates
If your website is SEO-optimized, it will load faster and visitors will be able to surf quickly. The website will load properly in almost all type of devices including smartphones and tablets.
The websites that are optimized properly are easy to read and the quick navigation always grabs and holds the attention of visitors. If they stay longer on your SEO-optimized website, it is likely that they can become your loyal subscribers, customers, or returning visitors.